Advertising Research Group
Advertising often takes up a large portion of the marketing budget. But are advertising dollars always well spent?
The Advertising Research Group investigates what makes great, sales effective advertising and assists clients in predicting and monitoring the success of their campaigns.
Researchers within this group have extensive experience in assessing the impact of advertising and marketing communications on the behaviour of customers and potential customers. They have developed evidence-based research tools to measure ads before, during and after a campaign launch.
The researchers also have world-class expertise in gaining insights from pure single source data (i.e. data that tracks individuals over time in terms of all purchases and advertising exposure).
To view the Advertising Research outcomes for 2007, click here.
VIDEO: Advertising
VIDEO: 15 versus 30 second Advertisements
