Media Research Group
Changes in technology have meant that people now squeeze more and more media into their lives.
But what does this mean for advertisers trying to use these media to transmit their messages to potential buyers of their products? What are the more cost effective media options? And what does this mean for media companies? Should they be moving to cross media ownership? How should they be promoting their vehicle?
The Ehrenberg-Bass Institute’s Media Research Group is dedicated to answering these questions. The group works closely with the other Institute research groups and aims to improve the effectiveness of advertising placement decisions.
To view the Media Research Groups Big Questions of Investigation, click here.
To view the Media Research outcomes for 2007, click here.
