Brand Loyalty Reports

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Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Click on link to download Brand Loyalty reports (sponsors only):

What car will they buy next ?


Patterns of TV Viewing: Loyalty to Program Genres


Loyalty to Product Attributes


New Brands: Near Instant Loyalty


100% Brand Loyals Exposed


Polygamous Brand Loyalty


Where Knowledge of Your Brand Resides


Are Younger Consumers Easier to Win?


Click here to view Professor Byron Sharp's video presentation on the Reichheld Defection Myth.

VIDEO: Loyalty

VIDEO: Corporate Sponsorship

(If you have difficulties with the video, Click Here.)

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