Advertising / Marketing Communications
The Ehrenberg-Bass Institute has extensive experience in advertising and marketing communications research. We have developed unique research tools such as Concept_Test, Ad_Track, and Xperimentum. We can use these and a number of other techniques to answer questions such as:
- How does your advertising work?
- Is your advertising effective? (either at concept
stage or through tracking)
- Which concept presented by your ad agency should you
choose for greatest effectiveness?
- Which media or combinations work best?
- How much should you spend?
- How should you allocate?
- What is the relationship between our ad spend and
results, in terms of sales, recall, recognition and
message comprehension?
Concept Test
Ad Tracking
Campaign Evaluation
Xperimentum
VIDEO: Advertising
Associate Professor Rachel Kennedy talks about Advertising Research
VIDEO: 15 versus 30 second Advertisements
VIDEO: Market Research