Loyalty

The Ehrenberg-Bass Institute has the largest concentration of loyalty researchers in Australia and is internationally renowned for its work on assessing the impact of loyalty programs.

We apply our extensive knowledge in this area to our market research work and subsequent recommendations we provide to each client. We can help you to find answers to questions, such as:

What levels of customer loyalty should we expect and are we achieving these goals?
What are the drivers of customer loyalty in our market?
Who are our vulnerable customers and how can we identify them?
Has our loyalty program increased loyalty?

Click on the following specialist areas for further information:

Loyalty and Customer Retention Monitoring

Loyalty Programs

Loyalty Trak

Vulnerability Analysis

VIDEO: Market Research

VIDEO: Loyalty

Click here to view Professor Byron Sharp's video presentation on the Reichheld Defection Myth.