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Wine Marketing

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The Ehrenberg-Bass Institute has a specialist area in wine marketing. This area provides customised research and specialised training in all aspects of Wine Marketing. Our focus is providing in-depth research solutions to a range of problems facing the global wine sector.

A major project is currently attempting to predict wine choice behaviour across countries.

The Institute's Wine Marketing stream has unique skills in strategy and marketing in the areas of:

Portfolio management
Brand management
Communication and promotion
Global marketing strategy
Distribution, retailing and negotiation
Cellar door and wine tourism