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Institute Staff
Ehrenberg-Bass Institute for Marketing Science
An independent, not for profit, marketing research Institute at the University of South Australia
www.MarketingScience.info
European Advisory Board
Professor Gerald Goodhardt
Chairman
Professor Byron Sharp
Director
Ehrenberg-Bass Institute
John Scriven
Director
Ehrenberg Centre, LSBU
Andrew Barnett
Research & Planning Manager
The Edrington Group
Professor Patrick Barwise
Emeritus Professor of Marketing & Management
London Business School
Kevin Brennan
UK Marketing Direction & GM Snacks
Kellogg's
Noel Coburn
Director
Caxton Publishing
Markus Graw
Customer Insight Manager Europe
BP
Jane Houzer
Exec Dean: Bus, Computing & Info Mgmt
London South Bank University
Bruce McColl
Global Marketing Staff Officer
Mars
Paul Murphy
Director: Analytics
TNS
Chad Wollen
Director of Research & Insight
ITV plc
Thomas Bayne
President & CEO
Mountainview Leaning
Ian Hewitt
CMI Director: Global Market & Shopper Insight
Unilever
Tom Lloyd
Business Analytics Manager
SABMiller plc
Stuart Maw
Head of Business Insights
Coca-Cola Great Britain
The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.
Our research discovers how buyers behave, brands perform and how marketing really works.
Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.
We have experts in the areas of:
Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
Click Here to Contact Us
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