North American Advisory Board

Professor Gerald Goodhardt
- Chairman
Dr Byron Sharp - Director - Ehrenberg-Bass Institute

Rick Abens - Director Advanced Analytics (Global Marketing) - ConAgra Foods
Andrew Barnett - Research & Planning Manager - The Edrington Group
Timothy Bennett

Artie Bulgrin - Senior V.P Research & Sales Dev. - ESPN
Professor Peter Fader
- Wharton School
Jim Figura - VP Global Consumer Insights - Colgate Palmolive
Jeff Hunter - Consumer Insights Director – Innovation Measurement & Experimentation - General Mills
Melinda Hurley - Director, Shopping insights - Kraft Foods
Ram Krishnamurthy
- Director, New Tools & Processes - The Coca-Cola Company
Phil Lardner
- Senior Director Marketing Analytics - ConAgra Foods
Jim Nyce
David Poltrack - Exec. V.P Planning & Market Research: Sports - Viacom
Greg Rogers - Volume Forecasting - Procter & Gamble
Marisa Sison - GfK Automotive
Joe Stagaman - President, Global Homescan, Spectra, Loyalty - The Nielsen Company
Stan Sthanunathan - VP Knowledge & Insights - The Coca-Cola Company
Jack Wakshlag - Chief Research Officer - Turner Broadcasting System Inc



EhrenbergBass_CB_UniSARGB

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing

Click Here to Contact Us
© 2009 Ehrenberg-Bass Institute for Marketing Science