Brand Equity Research Group
Head of Brand Equity: Dr Jenni Romaniuk
To view the Brand Equity Groups Big Questions of Investigation, click here.
To view the Brand Equity Research outcomes for 2007, click here.
Ehrenberg-Bass Institute
www.MarketingScience.info
Brand Equity Research Group
Head of Brand Equity: Dr Jenni Romaniuk
To view the Brand Equity Groups Big Questions of Investigation, click here.
To view the Brand Equity Research outcomes for 2007, click here.