Pricing Research Questions
- Are there any longer-term effects on consumer buying propensities from price promotions?
- How much cannibalization occurs between brands or line items owned by the same company when there are price promotions?
- Do the largest brands in a category tend to enjoy a price premium?
- Are there really price tiers? and typically how much volume is sold in each price tier across categories?
- Do brands reach into different buyer groups when they are price-promoted?
- Do lower priced brands appeal to different sorts of buyers compared to higher priced brands?
- Are longer term customers less price sensitive?
