Sustainable Marketing Research Questions
Broad AgendaTo what degree should we seek to satisfy current consumer demand if it is detrimental to our consumers eg their health suffers?
To what degree should we seek to satisfy current consumer demand if resources won’t last?
How can we shape and grow demand for more sustainable options? e.g. educate consumers, or help them behave in line with their good intentions?
Currently under Investigation
How much do people consider ‘sustainability’ in their consumption decisions?
How do environmental quality marks influence behaviour?
What are the differences between claimed and actual sustainable behaviours? For consumers? For businesses?
How does sustainability play a role in business decision-making? How do businesses appear Green rather than Greenwashed?
