Wine Marketing Research Outcomes 2007
The Wine Marketing Group was involved in two major research grants from the Grape and Wine Research Development Corporation. The smaller one on ‘Comparing the Choice Cues for Wine in Key Wine Importing Countries’ resulted in 12 data sets for retail stores and 6 data sets for restaurants. Each data set was collected by collaborating academics in the country. A major presentation was made to the Australian Wine Outlook Conference to 300 members of the Australian wine industry. The project also resulted in 3 articles in wine trade magazines and 2 papers are being finalised for submission to academic journals.The other project, ‘Predicting Consumer Choice Using Sensory and Non-Sensory Cues’ resulted in two conference presentations, including one at the prestigious Pangborn Sensory Science Conference in the US.
Overall, members of the group had 4 journal publications, 3 conference presentations (refereed), 14 trade magazine articles, and the lead editorial in the newly launched International Journal of Wine Business Research. Professor Lockshin’s paper in the International Journal of Wine Business Research was chosen as the best paper in the journal for the year. Professor Lockshin also won the Research Excellence award for the Division of Business at UniSA.
