About the Institute
Ehrenberg-Bass Institute - Disseminating Marketing Knowledge Globally
We help marketing departments become less wasteful and vastly more effective.
Marketers should argue about creative aspects, not about how consumers behave and brands grow. We provide the real-world evidence to guide marketing decisions.
Marketing is a science. It can be measured, predicted and explained.
For close to two decades we have been making exciting discoveries about how brands grow and how buyers/shoppers behave; sharing our insights with marketers around the world.
How we can help you?
Our market research services can help answer questions about:
How people shop your category
As well as collecting and analysing data, our research reports explain how you can use the findings in your strategy to help grow your brand.
For more information about Market Research click here.
Our multi-million dollar program of R&D is a unique initiative supported by the world's leading marketers, including:
Procter & Gamble
For more information about Corporate Sponsorship click here.