About the Institute

Ehrenberg-Bass Institute - Disseminating Marketing Knowledge Globally

We help marketing departments become less wasteful and vastly more effective.

Marketers should argue about creative aspects, not about how consumers behave and brands grow. We provide the real-world evidence to guide marketing decisions.

 

Our Philosophy

Marketing is a science. It can be measured, predicted and explained.

For over a decade we have been making exciting discoveries about how brands grow and buyers behave and sharing our insights with marketers around the world.

 

How we can help you?

Market Research

Our market research services can help answer questions about:

• Your customers
• Your brand
• Your competitors

As well as collecting and analysing data, our research reports explain how you can use the findings in your strategy to help grow your brand.

For more information about Market Research click here.

 

Corporate Sponsorship

Our multi-million dollar program of R&D is a unique initiative supported by the world's leading marketers, including:

• Coca-Cola
• Unilever
• Procter & Gamble
• Turner Broadcasting

For more information about Corporate Sponsorship click here.