Byron Sharp’s Publications

Refereed Journal Publications

Sharp, Byron (2007), "Loyalty limits for repertoire markets", Journal of Empirical Generalisations in Marketing, Vol. 11. www.EmpGens.com download

Romaniuk, Jenni, Byron Sharp, and Andrew Ehrenberg (2007), "Evidence concerning the importance of perceived brand differentiation," Australasian Marketing Journal, 15 (2), 42-54 download

Mundt, Kerry; Dawes, John; Sharp, Byron (2006) "Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets", Journal of Consumer Marketing, Vol 23, No.7, p.465-469.

Sharp, Byron; Riebe, Erica (2005) "Does Triple Jeopardy Exist for Retail Chains", Journal of Empirical Generalistions in Marketing Science, Vol.9. www.EmpGens.com download

Romaniuk, Jenni; Sharp, Byron; Paech, Samantha; Driesener, Carl (2004) "Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation", Australasian Marketing Journal, Vol.12, No.3, p.70-80. download

Romaniuk, J. and B. Sharp (2004). "Conceptualizing and measuring brand salience", Marketing Theory, Vol.4, No.4, p.327-342.

Sharp, Byron (2004) "Book Review: meaningful marketing: 100 data-proven truths and 402 practical ideas for selling more with less effort", Australasian Marketing Journal, Vol.12, No.3, p.104-105. download

Corkindale, D.; McDonald H.; Sharp Byron (2003) A critical appraisal of the accepted theory of the Diffusion of Innovations, The Journal of Marketing Theory and Practice , Special Edition on High Technology Marketing, Vol.11, No.4 (Summer), p.84-95.

Romaniuk, Jenni; Sharp, Byron (2003), "Measuring brand perceptions: Testing quantity and quality," Journal of Targeting, Measurement and Analysis for Marketing, 11 (3), 218-29.

Romaniuk, Jenni and Byron Sharp (2003) “Brand Salience and Customer Defection in Subscription Markets”, Journal of Marketing Management, Vol. 19, p,25-44.

Macdonald, Emma; Sharp, Byron (2003), “Management Perceptions of the Importance of Brand Awareness as an indicator of advertising effectiveness, Marketing Bulletin, Vol.14. download

Sharp, Byron; Wright, Malcolm; Goodhardt, Gerald (2002), "Purchase loyalty is polarised into either repertoire or subscription patterns," Australasian Marketing Journal, 10 (3), 7-20. download

Sharp, Byron; Riebe, Erica; Dawes, John (2002), "A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base than Small Brands", Marketing Bulletin, Vol.13. download

Wright, Malcolm; Sharp, Anne; Sharp, Byron (2002), "Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data", International Journal of Research in Marketing, Vol.19, p.81-90.

Sharp, Byron; Dawes, John (2001), "What is Differentiation and How Does it Work?," Journal of Marketing Management, 17, 739-59, p.739-759.

Dawes, John; Sharp, Byron (2000) “The Reliability and Validity of Objective Measures of Customer Service: Mystery Shopping” Australasian Journal of Market Research, Vol 8 No 1, p.29-46.

Macdonald, Emma; Sharp Byron (2000) "Brand awareness effects on consumer decision making for a common, repeat-purchase product: a replication", Journal of Business Research, Vol. 48 (No.1 April) p.5-15.

Ehrenberg, Andrew; Barnard, Neil; Sharp, Byron (2000) “Decision Models or Descriptive Models”, International Journal of Research in Marketing, Vol.17, No.2-3, p.147-158.

Romaniuk, Jenni; Sharp, Byron (2000) "Using known patterns in image data to determine brand positioning " International Journal of Market Research , 2000, vol.42 Issue 2, p.219-230.

Kennedy, Rachel; Sharp, Byron; Rungie, Cam (2000) “How Ad Liking Relates to Branding & The Implications for Advertising Testing”, Australasian Journal of Market Research, Vol.8 No.2, p.9-19.

Wright, Malcolm ; Cierpicki, Steven; Sharp, Byron (2000) “Managers' Knowledge of Marketing Principles: the case of new product development”, Journal of Empirical Generalisations in Marketing Science, 2000, Vol.5, p.771-790 download

Sharp, Byron; Sharp, Anne and Malcolm Wright (1999), "Questioning the Value of the True Brand Loyalty Distinction," in Australian & New Zealand Marketing Academy Conference Proceedings, Jack Cadeaux, Dr. (Ed.), Sydney: School of Marketing, University of New South Wales. Download

Sharp, Byron (1998) "Comment on the Future of Loyalty Schemes: Can Loyalty Schemes Reduce Customer Vulnerability?" Journal of Targeting, Measurement and Analysis for Marketing, Vol 7 (No. 1), p.22-24.

Wright, Malcolm; Sharp, Byron; Sharp, Anne (1998) "Are Australasian Brands Different?", Journal of Product and Brand Management, Vol.7 No.6, p.465-480.

Maio-Mackay Marisa; Romaniuk, Jenni; Sharp, Byron (1998) "A Classification of Brand Equity Research Endeavours", Journal of Brand Management, Vol.5, No.6, p.415-429.

Riquier, Christopher ;Kennedy, Rachel; Sharp, Byron (1998) "Behaviours Versus Demographics as Identifiers of CHAID Splits: Implications for Segment Formation", Journal of Segmentation in Marketing, Vol.2, No.1, p.111-129. download

Sharp, Byron; Sharp, Anne (1997) "Loyalty Programs and their Impact on Repeat-purchase Loyalty Patterns", International Journal of Research in Marketing, Vol 14, No. 5, p.473-486.

Sharp, Anne; Sharp, Byron (1997) "Understanding Salesperson Effectiveness: A Comparison of Telemarketing and Face-to-Face Sales Interactions", Journal of the American Telemarketing Association, Vol 2, no. 1, April 1997, p.22-30.

Riquier, Chris; Luxton, Sandra; Sharp, Byron (1997) "Probablistic Segmentation Modelling", Journal of the Market Research Society, Vol.39, October 1997, p.571-587.

Riquier, Chris; Kennedy, Rachel; Sharp, Byron (1996) "Practical Applications of Correspondence Analysis to Categorical Data in Market Research", Journal of Targeting, Measurement and Analysis for Marketing, Vol.5, No.1, 1996, p.56-70.

Sharp, Byron; Dawes, John (1996) "Independent Empirical Support for Porter's Generic Marketing Strategies ? A Re-analysis using correspondence analysis", Journal of Empirical Generalisations in Marketing Science, Vol.1, 1996, p.39-47.

Riquier, Chris; Luxton, Sandra; Sharp, Byron (1996) "Probabilistic Segmentation Using CHAID and the Verbal Probability Scale", New Zealand Journal of Business, Vol.18, no.2, 1996, p.27-41.

Sharp, Byron (1995) "Brand Equity and Market-Based Assets of Professional Service Firms", Journal of Professional Services Marketing, Vol.13, no.1, p.3-13

Sharp, Byron (1995) "Business Orientations and Corporate Success: a correspondence analysis of Wong and Saunders' findings", Journal of Strategic Marketing, Vol.3, no.3, p.205-214.

Sharp, Byron (1993) "Managing Brand Extension", Journal of Consumer Marketing, Vol.10, no.3, p.11-17.

Sharp, Byron (1991) "Competitive Marketing Strategy: Porter Revisited", Marketing Intelligence & Planning, Vol.9, no. 1, p.4-10.

Sharp, Byron (1991) "Marketing Orientation: More Than Just Customer Focus", International Marketing Review, Vol.8,, p.20-25. and in the International Journal of Wine Marketing.

Sharp, Byron (1991) "The Marketing Value of Brand Extension", Marketing Intelligence and Planning, Vol.9, p.9-13.


Refereed Conference Papers

Danenberg, Nick; Sharp, Byron; Kennedy, Rachel (2006) "Some practical and theoretical difficulties with target marketing", Proceedings of the 35th European Marketing Academy Conference, Athens, Greece.

Sharp, Byron; Driesener, Carl; Rungie, Cam (2006) "Confirmation of the Dirichlet Brand Loyalty Parameter Limits for Repertoire Categories: 127 Replications", Proceedings of the 35th European Marketing Academy Conference, Athens, Greece.

Nelson-Field, Karen, Lees, Gavin, Riebe, Erica; Sharp, Byron (2005), "How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy", Australia and NZ Marketing Academy Conference 2004 Proceedings. Perth, WA.

Allsopp, Jason; Sharp, Byron; Dawes, John (2004) "The double jeopardy line - empirical results", Australia and NZ Marketing Academy Conference 2003 Proceedings, Victoria University, Wellington, New Zealand.

Nicholls, Emma; Romaniuk, Jenni; Sharp, Byron (2003), “The Effect of Advertised Messages on Light and Heavy Users' Brand Perceptions”, Australia and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. download

Driesener, Carl; Paech, Samantha; Romaniuk, Jenni; Sharp, Byron (2003), “Testing an Empirical Generalisation: the Underlying Structure of Brand (and ad) Awareness Scores”, Aust. and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide.

Mundt, Kerry; Sharp, Byron; Dawes, John (2003) “An Investigation of Multi-Product Loyalty in Financial Services”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. download

Redford , Natalie; Sharp, Anne and Sharp, Byron (2003), “Positioning & Partitioning – A Replication & Extension”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia , Adelaide .

Romaniuk, Jenni and Sharp, Byron (2003) “Pareto Share” in Customer Knowledge Based Brand Knowledge”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia , Adelaide .

Mansfield, Annabel; Romaniuk, Jenni; Sharp, Byron (2003), “Competition Among International Tourist Destinations: Applying the Duplication of Purchase Law”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. download

Paech, Samantha; Riebe, Erica; Sharp, Byron (2003) “What do People do in the Advertisement Breaks?”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. download

Riebe, Erica; Sharp, Byron;l Stern, Phil (2003), “An Empirical Investigation of Customer Defection & Acquisition Rates for Declining and Growing Brands” European Marketing Academy 32nd Annual conference, University of Strathclyde, Glasgow.

Dawes, John; Riebe, Erica; Sharp, Byron (2003) “Radio Advertising Effectiveness under High and Low Clutter Formats”, European Marketing Academy 32nd Annual conference, University of Strathclyde, Glasgow.

Sharp, Byron; Allsopp, Jason (2003) “Can Big Brands Expect More of their Sales Revenue Growth to Come from Loyalty or Penetration?” European Marketing Academy 32nd Annual conference, University of Strathclyde, Glasgow.

Vieceli, J., and Sharp, B. (2002) 'Salience Effects on Recall' In Ghabodian, A., Viney, H., Gallear, D., and O'Regan, N. (Eds.) Refereed Proceedings, British Academy of Management Conference, Hammersmith; London, Middlesex University.
Romaniuk, Jenni and Byron Sharp (2002), “The Concept of Brand Salience and Implications for Measurement”, European Marketing Academy 31st Annual Conference, University of Minho, Portugal.

Kennedy, Rachel and Byron Sharp . 2002. ""Attitude" is not necessary: a look at ad likeability without it.” European Marketing Academy 31 st Annual Conference, University of Minho, Portugal.

Sharp, Byron; Beal, Virginia; Romaniuk, Jenni (2002) “Quantifying an Empirical Generalisation: Usage and Advertising Recall in the International Travel Market”, Australasian Marketing Academy Conference, Deakin University, Melbourne. download

Riebe, Erica; Sharp, Byron; Stern, Philip (2002) "An Empirical Investigation of Customer Defection & Acquisition Rates for Declining and Growing Pharmaceutical Brands," Australasian Marketing Academy Conference, Deakin University, Melbourne. download

Riebe, Erica; Dawes, John; Sharp, Byron (2002) "Testing the Relationship Between Radio Advertising Clutter and Recall." Australasian Marketing Academy Conference, Deakin University, Melbourne.

Sharp, Byron; Allsopp, Jason (2002) "Where Does Sales Revenue Growth come from?" Australasian Marketing Academy Conference, Deakin University, Melbourne. download

Vieceli, J., and Sharp, B., (2001) 'The Inhibiting Effect of Brand Salience on Brand Name Recall' In Chetty, S., and Collins, B. (Eds.) Refereed proceedings of Australian and New Zealand Marketing Academy Conference, Department of Marketing, Massey University, Auckland, NZ. download

Tolo, Monica; Riebe, Erica; Sharp, Byron (2001), “Explaining Retail Brand Performance: comparing a model's performance with informal prior knowledge”, Australasian Marketing Academy Conference, Massey University, Albany, New Zealand .

Sharp, Byron; Monica Tolo; Giannopoulos, Amelia (2001) “ A Differentiated Brand Should Appeal to a Distinct Segment”, Australasian Marketing Academy Conference, Massey University, Albany, New Zealand. download

Sharp, Byron; Erica Riebe and John Dawes (2001), “A Marketing Economy of Scale – big brands should lose less of their customer base”, Australasian Marketing Academy, Massey University, Albany, New Zealand.

Sharp, Byron; Beal, Virginia; Romaniuk, Jenni (2001), “First steps towards a marketing empirical generalisation: brand usage and subsequent advertising recall”, Australasian Marketing Academy Conference, Massey University, Albany, New Zealand. download

Eddy, Catherine; Sharp, Byron; Page, Narelle; Dawes, John (2001), “Grounded benchmarks for service quality”, Australasian Marketing Academy Conference, Massey University, Albany, New Zealand. download

Sharp, Byron; Driesener, Carl (2000), “The Dirichlet's Buyer Behaviour Assumptions Really do Matter”, Australia & New Zealand Marketing Academy Conference proceedings, Griffith University: Australia. download

Sharp, Byron; Riebe, Erica; Tolo, Monica (2000) “Explaining Retail Brand Performance: an application of ‘prior knowledge'”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia. download

Ehrenberg, Andrew; Sharp, Byron (2000) “ Managerial Uses of Descriptive Marketing Models - The Case of the Dirichlet”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia. download

Ehrenberg, Andrew; Barnard, Neil; Sharp, Byron (2000) “ Problems With Marketing's 'Decision' Models”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia. download

Sharp, Byron; Page, Narelle; Dawes, John (2000), “ A New Approach to Customer Satisfaction, Service Quality and Relationship Quality Research”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia. download

Wright, Malcolm; Sharp, Anne; Sharp, Byron (2000) “Estimating Dirichlet Market Statistics From Survey Data – A Replication”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia.

Sharp, Byron; Wright, Malcolm (2000), “Do Subscription Markets Show Dirichlet Patterns”, Australia & New Zealand Marketing Academy Conference proceedings. Griffith University: Australia.

Sharp, Byron; Riebe, Erica (2000), "Triple Jeopardy for Store Brands - Disconfirming Evidence," in 29th European Marketing Academy Conference proceedings. Rotterdam: Erasmus University.

Romaniuk, Jenni and Byron Sharp (2000), "Testing the Relationship Between Mention of Competitor Brand and Customer Switching," in 29th European Marketing Academy Conference CD proceedings. Rotterdam: Erasmus University.

Sharp, Byron and Narelle Page (2000), "Objective Measures of Relationship Quality," in 29th European Marketing Academy Conference CD proceedings. Rotterdam: Erasmus University.

Sharp, Byron; Sharp, Anne (1999) "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension", 28th European Marketing Academy Conference; Institute of Marketing, Humboldt-University, Berlin, Germany. download

Romaniuk, Jenni; Sharp, Byron (1999) "The Relationship Between Corporate/Brand Image and Customer Loyalty." 28th European Marketing Academy Conference; Institute of Marketing, Humboldt-University, Berlin, Germany.

Kennedy, Rachel; Sharp, Byron; Rungie, Cam (1999) "Does Ad Liking (La) Improve Correct Branding?" 28th European Marketing Academy Conference; Institute of Marketing, Humboldt-University, Berlin, Germany. download

Sharp, Byron; Wright, Malcolm (1999). "There are Two Types of Repeat Purchase Markets." 28th European Marketing Academy Conference; Institute of Marketing, Humboldt-University, Berlin, Germany.

Rundle-Thiele, S.; Sharp, Byron (1998). "Categorising Switching Costs." Australia and New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand.

Kennedy, R. and B. Sharp, 1998. "Do People Pay More Attention to Likeable Ads? (A preliminary examination of whether ad likeability works via attitude or attention)." Australia and New Zealand Marketing Academy Conference 98 University of Otago, Dunedin, New Zealand.

Dawes, John; Sharp, Byron (1998) " The Reliability & Validity of Objective Measures of Customer Service." Australia and New Zealand Marketing Academy Conference 1998 - University of Otago, Dunedin, New Zealand

Kennedy, R., C. Rungie and B. Sharp, 1998. " Looking at Ad Effectiveness: How Ad Liking (LA) Relates to Correct Branding." MRSA National Conference 1998 Melbourne

Danenberg, N., B. Sharp and A. Sharp, 1998." Will they stay or will they go? Improving predictions of brand loyalty." MRSA National Conference 1998 Melbourne.

Rundle-Thiele, S., J. Dawes and B. Sharp, 1998." An Empirical Investigation of the Relationship Between Three Types of Loyalty." Australia and New Zealand Marketing Academy Conference 98 - Department of Marketing, University of Otago, Dunedin, New Zealand.

Rungie, C., N. Page, B. Sharp and T. Castles, 1998." The Quantitative and Empirical Evaluation of Instruments for the Measurement of Relationship Quality and its Elements." 27th European Marketing Academy Conference vol. 6. Stockholm School of Economics, Stockholm, Sweden.

Dawes, J., M. Faulkner and B. Sharp, (1998)." Business Orientation Scales: Development and Psychometric Assessment." 27th European Marketing Academy Conference vol. 5., Stockholm School of Economics, Stockholm, Sweden.

Wright, M., Z. Kearns, A. Sharp and B. Sharp, (1998)."Predicting Repeat-Purchase from a Single Shot Survey." 27th European Marketing Academy Conference vol.5, Stockholm School of Economics, Stockholm, Sweden.

Page, Narelle; Sharp, Byron (1998) " The Defining Elements of Relationship Quality the Story So Far......," 27th European Marketing Academy Conference vol. 1. Stockholm School of Economics, Stockholm, Sweden.

Kennedy, Rachel; Sharp, Byron (1997) "A Test of the Intersubjective Certifiability of an Advertising Model", 26th EMAC Conference, The University of Warwick, Warwick Business School, U.K., 20-23 May.

Page, Narelle; Sharp, Byron (1997) "Relationships in Consumer Markets? A Typology of Transaction Types", 26th EMAC Conference, The University of Warwick, Warwick Business School, U.K., 20-23 May.

Page, Narelle; Sharp, Byron; Rungie, Cam (1997) "The Elements of Relationship Quality - A Combined Interpretive", Contemporary Social Science Study, 26th EMAC Conference, The University of Warwick, Warwick Business School, U.K., 20-23 May.

Riquier, Christopher; Sharp, Byron (1997) "Image Measurement and the Problem of Usage Bias", 26th EMAC Conference, The University of Warwick, Warwick Business School, U.K., 20-23 May.

Sharp, Byron; Sharp, Anne (1997) "Positioning & Partitioning", 26th EMAC Conference, The University of Warwick, Warwick Business School, U.K., 20-23 May.

Maio Mackay, Marisa, Jenni Romaniuk; Sharp, Byron (1997), "A Typology of Brand Equity Research", ANZMEC 97, Melbourne, Department of Marketing, Monash University, Vol 3, 1146-1157, 1-3 December

Romaniuk, Jenni and Byron Sharp (1997), "Measuring the Accessibility of Brand Association", ANZMEC 97, Melbourne, Department of Marketing , Monash University, Vol 3, 1133-1145, 1-3 December

Sharp, Byron, Sharyn Rundle-Thiele and John Dawes (1997), "Three Conceptualisations of Loyalty", ANZMEC 97, Melbourne, Department of Marketing , Monash University, Vol 3, 1283-1293, 1-3 December

Cierpicki, Steven and Byron Sharp (1997), "Empirical Generalisations in NPD - Australian Practitioner Beliefs and Marketing Science", ANZMEC 97, Melbourne, Department of Marketing, Monash University, Vol 1, 509-525, 1-3 December

Sharp, Anne, David Corkindale and Byron Sharp (1997), Loyalty Programs - A Debate, ANZMEC 97, Melbourne, Department of Marketing, Monash University,Vol 1, 567-577, 1-3 December

Riquier, Chris and Byron Sharp (1997), Brand Image Congruence Across Market Segments, ANZMEC 97, Melbourne, Department of Marketing , Monash University, Vol 3, 1118-1132, 1-3 December

Dawes, John, Margaret Faulkner and Byron Sharp (1997), Developing Business Orientation Scales, ANZMEC 97, Melbourne, Department of Marketing , Monash University, Vol 2, 985-998, 1-3 December

Riquier, Christopher; Sharp, Byron (1996) Effect of Ad Image - Brand Image Incongruence, Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide, 7-9 February.

Macdonald, Emma; Sharp, Byron (1996) Brand Awareness Effects on Consumer Decision-Making for a Common, Repeat Purchase Product: A Replication, Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, Marketing Science Centre, University of South Australia, Adelaide, 7-9 February.

Dawes, John; Sharp, Byron (1996) Toward a Business Orientation Typology, Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide, 7-9 February.

Kennedy, Rachel; Sharp, Byron (1996) A Comparison of Alternate Measures of the Likeability of Commercials, Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide, 7-9 February.

Page, Narelle; Sharp, Byron; Harris, Christie (1996) Relationship Quality Leads to Loyalty, Southern Markering - Theory and Applications, proceedings of the Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide, 7-9 February.

Kennedy, Rachel; Sharp, Byron (1996) Testing the Intersubjective Certifiability of the Rossiter and Percy Grid of How Advertising Works, ANZMEC, Department of Marketing, University of Auckland, Auckland, N.Z.

Riquier, Chris; Hockley, Nick; Sharp, Byron (1996) Usage Bias in Image Measurement, ANZMEC, Department of Marketing, University of Auckland, Auckland, N.Z.

Danenberg, Nicholas; Sharp, Byron (1996) Measuring Loyalty in Subscription Markets Using Probabilistic Estimates of Switching Behaviour, ANZMEC, Department of Marketing, University of Auckland, Auckland, NZ.

Sharp, Byron; Dawes, John (1996) What is Differentiation and How Does it Work?, ANZMEC, Department of Marketing, University of Auckland, Auckland, N.Z.

Sharp, Byron; Dawes, John (1996) Measuring Differentiation, ANZMEC, Department of Marketing, University of Auckland, Auckland, NZ.

Kennedy, Rachel; Riquier, Christopher; Sharp, Byron (1995) The Likeability of Commercials with the Branding Effect Removed - The COMMAP Model Tested, European Marketing Academy Conference (EMAC), Paris, France.

Page, Narelle; Sharp, Byron (1995) Relationship Quality in Marketing Relationships from an Interpretivist Perspective , INFORMS Marketing Science Conference, The Institute of Management Sciences, Sydney, Australia.

Vieceli, Julian; Sharp, Byron (1995) A Test of the Inhibiting Effect of Heightened Brand Salience on Recall, INFORMS Marketing Science Conference, The Institute of Management Sciences, Sydney, Australia.

Dawes, John; Sharp, Byron (1995) Generic Marketing Strategies: a correspondence analysis of Hooley at als' 1992 findings, Academy of Marketing Science World Marketing Congress, Melbourne.

Kennedy, Rachel; Riquier, Christopher; Sharp, Byron (1995) Putting Correspondence Analysis to Use with Categorical Data in Market Research, Academy of Marketing Science World Marketing Congress, Melbourne.

Macdonald, Emma; Vieceli, Julian; Sharp, Byron (1995) Double Jeopardy Effects on Cognitive Processes: Breadth and Depth of Awareness, Academy of Marketing Science World Marketing Congress, Melbourne.

Macdonald, Emma; Sharp, Byron (1995) Brand Awareness Effects on Decision-Making Time for a Commonly Purchased Product, INFORMS Marketing Science Conference, The Institute of Management Sciences, Sydney. ( refereed abstracts rather than full papers.)

Kennedy, Rachel; Riquier, Christopher; Sharp, Byron; Corkindale, David (1995) Current Theories of How Advertising Works Reviewed , INFORMS Marketing Science Conference, The Institute of Management Sciences, Sydney, Australia.

Sharp, Byron; McDonald, Heath; Corkindale, David (1994) The Utility-Awareness Theory of the Diffusion of Innovations, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Vieceli, Julian; Sharp, Byron (1994) External Validity in Conjoint Choice Modelling: Fast Moving Consumer Goods Versus Durables, Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide.

Dawes, John; Sharp, Byron (1994) A Review of Strategy Typologies, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Page, Narelle; Sharp, Byron (1994) Interpretivism: Separating Revolutionary Rhetoric From Substance , Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Sharp, Byron (1994) Strategic Orientation and Corporate Success: A Reanalysis, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Sharp, Byron; Vieceli, Julian (1994) Brand Equity in Student Job Choice Decisions - A Conjoint Choice Modelling Experiment, ANZAM, Wellington, NZ.

Riquier, Christopher; Sharp, Byron (1994) A Multidimensional Scaling Device for the Measurement of Advertising Effectiveness, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Sharp, Byron; McDonald, Heath; Corkindale, David (1994) The Accepted View of the Diffusion of Innovations and Why It Is Inadequate, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, Adelaide.

Sharp, Byron; Dawes, John (1994) Does Competitive Strategy Demand Differentiation ? A Review of the Deficiencies of Porter's Competitive Strategy Typology, ANZAM Conference, Australia and New Zealand Academy of Management, Wellington, New Zealand.

Kennedy, Rachel; Sharp, Byron (1994) The Likeability of Commercials, Australian Marketing Educators' Conference refereed section, Marketing Science Centre, University of South Australia, Adelaide, Australia.

Macdonald, Emma; Sharp, Byron (1994) The Importance of Brand Awareness: Marketing Theory Versus Management Perceptions, Australian Marketing Educators' Conference, Marketing Science Centre, Adelaide.


Chapters in Books

Sharp, Byron; Dawes, John (1996) Is Differentiation Optional ? a review of the adequacy of Porter's strategy framework, in "Management, Marketing and the Competitive Process" (Earl, Peter ed), Edward Elgar Ltd: London