Smart targeting
22/01/06 12:05
Every textbook tells marketers "thou shalt target" with
little explanation of what this really means, and no
discussion of the many problems. Here is a very blunt summary of
some targeting wisdom.
Hook 'em while they are young ?
30/11/05 14:15
How important are young buyers ? Are older buyers more
loyal ? read on...
Look at me Mum.. the battle for attention
17/05/05 10:18
"If marketing is seminally about anything, it
is about ..
differentiating what you do and how you operate.
All else is derivative of that and only that."
Theodore Levitt 1986
Nope. Ted's wrong. Read on....
differentiating what you do and how you operate.
All else is derivative of that and only that."
Theodore Levitt 1986
Nope. Ted's wrong. Read on....
A 5% drop in defections does not result in 80%+ increase in profits
30/03/05 10:22
Dr Byron Sharp exposes the myths that have built based
on a misleading HBR article. Read on...