The Ehrenberg-Bass Institute is an independent, not for profit, research institute of the University of South Australia. Including the Ehrenberg Centre, London South Bank University.
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The Institute was created in 2005 when the Marketing Science Centre was elevated to Institute status following extensive review by international experts. We are the first University Institute devoted to marketing science.
Corporate membership
For the past eight years leading global corporations, like General Motors, P&G, Coca-Cola, and Kraft, have funded a special R&D program.
Corporate membership gives full access to this R&D, in-house briefings, reports, and access to the Institute library & researchers. To learn more click here.
Market Research Services
We provide leading edge qualitative and quantitative research.
We combine the resources of a large academic R&D centre with a national in-house computer assisted telephone survey facility. Our interviewers are well trained, and we specialise in respondent friendly interviewing.
We provide our clients with reliable trustworthy results. Insightful, useful information, not semi-digested data.
Clients benefit from the fact that our market research is under-pinned by our fundamental discoveries.