Expert market research that will help you grow your brand.


The Ehrenberg-Bass Institute has helped us to understand the principles underpinning brand growth.

Malcolm D’Sa, Next Generation Marketing
Implementation Director, Diageo

We offer world-class market research services to clients all over the world. We perform in-depth analysis and offer crucial insights into marketing practice.

What we offer:

  • Experience working with clients all over the world, from a wide range of industries including large FMCG, services, government, not-for-profit and multinationals
  • The world’s largest centre for research into marketing – a huge team of marketing research experts
  • Meaningful and reliable market research that will help you grow your brand

How you benefit:

    • Research reports that are written in meaningful and straightforward language
  • Recommendations explaining how results can be used in your marketing strategy
  • Insights that can help to grow your brand


Areas of Expertise

The Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. With a team of over 50 research specialists we have expertise in a wide range of research areas.

  • Advertising
  • Branding and brand equity
  • Buyer behaviour
  • Loyalty
  • Marketing metrics and accountability
  • New and traditional media
  • Pricing
  • Service quality
  • Shopper research
  • Sustainable marketing
  • Wine Marketing

Shopping research

Research Services


Our wide range of research services includes but is not limited to:

  • Advertising pre-testing
  • Advertising effectiveness tracking
  • Single source data analysis
  • Brand equity tracking
  • Brand attribute assessment
  • Distinctive asset measurement (view brochure)
  • Customer base modelling
  • HH panel data modelling
  • Market structure analysis
  • Forecasting
  • Loyalty program effectiveness
  • Price sensitivity / reactions to price changes

Ask us to quote on your next market research project

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.