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Repeat-Viewing in the USA and the UK
Individual-level Advertising Effects
Brand Advertising as Creative Publicity
The forms That TV Ads Take
Advertising is Publicity not Persuasion
Advertising and Brand Attitudes
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15 versus 30 second Advertisements
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Corporate Sponsorship
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The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.
Our research discovers how buyers behave, brands perform and how marketing really works.
Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.
We have experts in the areas of:
Advertising
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Marketing Metrics & Buyer Behaviour
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