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Ehrenberg-Bass Institute for Marketing Science
An independent, not for profit, marketing research Institute at the University of South Australia
www.MarketingScience.info
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The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.
Our research discovers how buyers behave, brands perform and how marketing really works.
Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.
We have experts in the areas of:
Advertising
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