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Click on link to download Brand Loyalty reports (sponsors only):
What car will they buy next ?
Patterns of TV Viewing: Loyalty to Program Genres
Loyalty to Product Attributes
New Brands: Near Instant Loyalty
100% Brand Loyals Exposed
Polygamous Brand Loyalty
Where Knowledge of Your Brand Resides
Are Younger Consumers Easier to Win?
Click here
to view Professor Byron Sharp's video presentation on the
Reichheld Defection Myth
.
VIDEO:
Loyalty
VIDEO:
Corporate Sponsorship
(If you have difficulties with the video,
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The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.
Our research discovers how buyers behave, brands perform and how marketing really works.
Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.
We have experts in the areas of:
Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
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