Corporate Membership
Over the past decade corporations like Unilever, Kraft, General Motors and other leading marketers have invested millions of dollars into a unique R&D program to tackle some of the fundamental issues of marketing and buyer behaviour.The Ehrenberg-Bass Institute's R&D builds fundamental knowledge. Insight and benchmarks that can be used again & again. The sort of useful principles that are missing from marketing textbooks.
Institute corporate members receive discoveries in reports & in-house briefings.
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