Seminars
Exclusive in-house briefings for Corporate Sponsors allows your team to workshop results and what they mean for your business.
To book your next in-house seminar, or for further information contact, Maureen McEvedy.
Potential topics for corporate sponsors include:
• 12 astounding new facts about brand buying, and
how marketing works
• Loyalty & Brand Performance
• The Determinants of Branding Quality
• Smart Targeting
• How brands grow
• Double Jeopardy
• Profiling Your Customer Base
• Meaningful Marketing Metrics & Meaningful Market Modelling
• Attitudes & Behaviour
• Service Quality & Satisfaction Benchmarks
• Brand Salience - What it is and why it Matters
• Brand Personality
• De-mystifying the Pareto Share
• Differentiation Versus Distinctiveness
• Why Branding Matters
• Branding Quality
• How Brands really compete
• What Advertising (really) does for your sales and brand.
• Single source - and what it can do for Advertising Effectiveness
• Data Reduction - getting the most out of data
• Predicting what happens when you change price
• Surviving Retail Power
• Private Labels
• The Future of TV
• Understanding Media Effects: our agenda
• Word of Mouth
• Pre-testing & Ad Likeability
• Tracking Brand Perceptions - some facts you should know
If you are a Corporate Sponsor and would like to join our distribution list to receive new reports and updates via email, click here.
• Loyalty & Brand Performance
• The Determinants of Branding Quality
• Smart Targeting
• How brands grow
• Double Jeopardy
• Profiling Your Customer Base
• Meaningful Marketing Metrics & Meaningful Market Modelling
• Attitudes & Behaviour
• Service Quality & Satisfaction Benchmarks
• Brand Salience - What it is and why it Matters
• Brand Personality
• De-mystifying the Pareto Share
• Differentiation Versus Distinctiveness
• Why Branding Matters
• Branding Quality
• How Brands really compete
• What Advertising (really) does for your sales and brand.
• Single source - and what it can do for Advertising Effectiveness
• Data Reduction - getting the most out of data
• Predicting what happens when you change price
• Surviving Retail Power
• Private Labels
• The Future of TV
• Understanding Media Effects: our agenda
• Word of Mouth
• Pre-testing & Ad Likeability
• Tracking Brand Perceptions - some facts you should know
If you are a Corporate Sponsor and would like to join our distribution list to receive new reports and updates via email, click here.