Buyer Behaviour
At the Ehrenberg-Bass Institute our range of customer behaviour research is vast. We can provide insights into areas such as indicators of customer defection, price sensitivity, segmentation, and customer needs analysis, to name a few.

Our R&D work in this area has exposed many commonly held marketing beliefs as mere mythologies with no valid scientific basis. We employ this unique knowledge to answer questions you may have such as:

What are the leading indicators of customer defection in our industry?

What indicates the 'health' of our brand? And what does this mean for us?

How can predictive modelling help me determine the outcome of our marketing actions?

What are customers reservation prices in our industry? How can we use this to predict the impact of price changes?

What are our customer's needs and how do factors such as age or gender impact?

Which brands do we compete most closely with?


Click on the following specialist areas for further information:


VIDEO: Market Research


VIDEO: Brand User Profiles

VIDEO: Competing Brands

For further information on any aspect of Customer Behaviour Research, please click here.

EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science