Image & Defection
How does what people think about your brand effect whether or not they will continue to purchase your brand or switch to a competitor?
The Ehrenberg-Bass Institute has conducted world-leading research into this question. We can apply this knowledge to your marketplace. The results will surprise you! Providing you with specific insights into how to develop your brand and the most effective communication strategies.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Customer Defection.