Loyalty Programs
The Ehrenberg-Bass Institute is
internationally renowned for its work on
assessing the impact of loyalty programs.
We have developed a deep understanding, backed by
empirical data, concerning what loyalty program
can reasonably be expected to do for your brand.
Ideally a company commission the Ehrenberg-Bass
Institute to set in place evaluation systems
prior to a loyalty program launch, though
post-evaluation is also possible using known
benchmarks for loyalty behaviour.
Our emphasis is to determine the impact of the
loyalty program on loyalty behaviour - has the
loyalty program enhanced repeat-purchase rates?
Has it decreased customer sensitivity to
competitor enticements? Has it improved long run
customer retention?
Please email
Elke.Seretis@MarketingScience.info
for further information on any aspect of
Loyalty and Customer Retention Monitoring.
