Loyalty Programs
The Ehrenberg-Bass Institute is internationally renowned for its work on assessing the impact of loyalty programs.
We have developed a deep understanding, backed by empirical data, concerning what loyalty program can reasonably be expected to do for your brand.
Ideally a company commission the Ehrenberg-Bass Institute to set in place evaluation systems prior to a loyalty program launch, though post-evaluation is also possible using known benchmarks for loyalty behaviour.
Our emphasis is to determine the impact of the loyalty program on loyalty behaviour - has the loyalty program enhanced repeat-purchase rates? Has it decreased customer sensitivity to competitor enticements? Has it improved long run customer retention?
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Loyalty and Customer Retention Monitoring.