Loyalty Programs

The Ehrenberg-Bass Institute is internationally renowned for its work on assessing the impact of loyalty programs.

We have developed a deep understanding, backed by empirical data, concerning what loyalty program can reasonably be expected to do for your brand.

Ideally a company commission the Ehrenberg-Bass Institute to set in place evaluation systems prior to a loyalty program launch, though post-evaluation is also possible using known benchmarks for loyalty behaviour.

Our emphasis is to determine the impact of the loyalty program on loyalty behaviour - has the loyalty program enhanced repeat-purchase rates? Has it decreased customer sensitivity to competitor enticements? Has it improved long run customer retention?

Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Loyalty and Customer Retention Monitoring.






EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science