Segmentation - Needs Analysis
Good marketers are supposed to start off thinking about the needs of the customer, right? But how do you determine what those needs are?
We believe that the best way is to examine customer behaviour. Their behaviour tells you what their needs are. We identify simple but powerful facts about buying behaviour - who buys, what do they buy, and how do they buy. We supplement this information with why do they buy. The results give you amazing insights into what customer's needs are, and how they differ across different background variables such as age or gender.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Needs Analysis.