Brand Perception
Knowing what people think is positive or neutral about the brand is important, but what about the bad stuff?
The Ehrenberg-Bass Institute has conducted world-leading research into the effect of negative perceptions on customer vulnerability. We can apply this research to your company. An accumulation of negative perceptions may be more important than any positive perceptions your company may develop.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Negative Brand Perceptions.