Brand Perceptions
Knowing what people think is
positive or neutral about the brand is important,
but what about the bad stuff?
The Ehrenberg-Bass Institute has conducted
world-leading research into the effect of
negative perceptions on customer vulnerability.
We can apply this research to your company. An
accumulation of negative perceptions may be more
important than any positive perceptions your
company may develop.
Please email
Elke.Seretis@MarketingScience.info
for further information on any aspect of
Negative Brand Perceptions.
