Ehrenberg-Bass Institute
Loyalty & Customer Retention
The Ehrenberg-Bass Institute features the largest concentration of customer loyalty researchers in Australia, and we maintain links with most of the significant loyalty research programs around the world. Ehrenberg-Bass Institute loyalty researchers undertake the following activities in order to evaluate the effect of market interventions in terms of real customer behaviour that impacts on sales and profits:
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Customer Loyalty and Customer Retention Monitoring.
The Ehrenberg-Bass Institute features the largest concentration of customer loyalty researchers in Australia, and we maintain links with most of the significant loyalty research programs around the world. Ehrenberg-Bass Institute loyalty researchers undertake the following activities in order to evaluate the effect of market interventions in terms of real customer behaviour that impacts on sales and profits:
- measurement and tracking of loyalty at
brand and customer level;
- predictive modelling ie estimating which
customers are most/least likely to defect;
- causal modelling ie identifying the factors
that influence loyalty and quantifying their
relative impact; and
- profiling expected switching rates by brand and industry to provide firms with benchmarks against which performance can be evaluated.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Customer Loyalty and Customer Retention Monitoring.
