Market Share Tracking
Market share is a measure of the success of both current and past marketing efforts. Your market share is linked to revenue and profits. The Ehrenberg-Bass Institute can design and implement a research program to measure your market share, along with major competitors. It also has the expertise to identify what other variables are 'leading indicators' of market share change - such as: brand awareness or perceptions; advertising spending; relative pricing and so on.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Market Share Tracking.