Brand Strength & Weaknesses
The Ehrenberg-Bass Institute has developed a technique for identifying the strengths and weaknesses of individual brands. This draws on internationally published knowledge about what to expect from image responses given by customers. It controls 'external' factors to ensure that the true strengths and weaknesses are identified.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of of Brand Strengths and Weaknesses.