Xperimentum
Xperimentum is a testing product for those who take understanding the effectiveness of their advertising seriously. These experiments are medium to long term projects (six months minimum) that require manipulations of your advertising spend, media etc.
The result of these projects are unique and a prime opportunity to ensure that you are spending the right amount on your advertising and media combination. Xperimentum is the way to really understand the relationship between what you spend and the results you get, in terms of sales, recall, recognition, message comprehension and any additional objectives you set for your advertising.
Do not over or under spend any longer - understand what you are doing and why.
Please email Elke.Seretis@MarketingScience.info for further information on any aspect of Advertising Effectiveness.