Ehrenberg-Bass News

'I have to let you know that you aren’t making very good media choices right now'

"Science has had an undeniable impact on areas such as medicine, economics and psychology. In 2010, Byron Sharp said it was time to make an impact in Marketing. More than a decade later, we see and experience this impact more than ever.”

Establishing a new brand is hard work. In categories where people already have a repertoire of brands they happily and easily buy from, these new brands start from zero for the fight for attention in category buyers’ minds, let alone for precious shelf space in retailers.

If humour distracts from the brand rather than embed it in memory, the joke's on you!

In a world where brand perception can make or break market success, understanding your brand’s health might be more crucial than ever. I interviewed Jenni Romaniuk of the Ehrenberg-Bass Institute, who after co-authoring “How Brands Grow 2,” together with Byron Sharp now brings clarity to the concept of brand health in her new and aptly named book, “Better Brand Health.”