Can you really spot a discount? This quiz will test you.
Confusing promotions and price tags in supermarkets, stores and catalogues are causing headaches for mathematically challenged shoppers.
Up to one in three customers misjudges the value of some discounts, a university study suggests.
Researchers Svetlana Bogomolova and Pei Jie Tan, from the University of South Australia’s Ehrenberg-Bass Institute, found young adults and those on low incomes were most at risk of price “manipulation”.
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