Obsessed Lululemon fans are paying hundreds for sold-out styles online
For devoted followers of fashion, there’s nothing quite like the heartache of a coveted item selling out. For diehard fans of cult activewear brand Lululemon, that pain seems to be especially acute.
The Huffington Post reports a pair of plaid Lululemon shorts which came free to runners in a Vancouver marathon, sold for $1,300 in January. And a bright pair of Wunder Under leggings which retail between $US72 and $US102, sold for $US702.
Sound outrageous?
Well, professor of marketing and science at the University of South Australia, Byron Sharp, says this marketing hype is no accident.
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