Research helps winemakers find descriptions easily understood by Chinese wine consumers
New research will help wine producers and distributors to describe their product more effectively using terms more easily understood by Chinese wine consumers.
The Chinese Lexicon Project – a two year long research initiative by the Ehrenberg-Bass Institute at the University of South Australia funded by the Australian Grape and Wine Authority (AGWA) – has revealed what terms Chinese consumers use when describing a wine and what Asian fruit and vegetable flavours are equivalent to the Western ones used to describe wine.
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