Why understanding marketing science can make your advertising more effective

27 February 2013

The media multi-tasker is commonplace - we text or use iPads while watching TV and surf the internet when lounging with friends.  This behaviour is normal and media has long been consumed this way.  While the technology may have changed (in the 70's it was the newspaper, today the iPad consumed in front of the TV) the implication has not.  What's important is that this low level of attention to media is the norm and must be kept in mind when designing your advertising.

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