News and Press Releases
01 April 2013
In the first of his monthly colums for Admap, Professor Byron Sharp talks about how consumers do not fit into neat boxes when being targeted by advertisers.
24 March 2013
Dr. Anne Sharp, Senior Research Associate at Ehrenberg-Bass Institute, comments on how the plastic bag ban in South Australia has changed shopper habits.
08 March 2013
In this opinion piece, Kellie Newstead discusses how online videos that evoke high emotional positive responses from viewers are more likely to be shared and a are good way of advertising a brand.
27 February 2013
In this two-part post from the Drum magazine, Senior Research Associate Dr Virginia Beal explains why understanding marketing science can make your advertising more effective
04 February 2013
We collaborate with researchers all around the world, who contribute to the Institute's research agenda in their areas of expertise. In this piece our Adjunct Professor Scott J Armstrong from the Wharton School, discusses forecasting and some of the work of our Research Associate Kesten Green.
19 January 2013
Assoc. Professor John Dawes talks to The Sydney Morning Hearld about the impact to consumers of supermarket in house branding of their home brand products.
03 January 2013
This is the first in a series of articles to be published in The Drum magazine (UK) during 2013.