News and Press Releases

Experimenting with Health Care - Does ObamaCare Harm or Hurt?

24 December 2013
In this article published on FoxNews.com, Dr. Kesten Green, a Senior Research Associate at the Ehrenberg-Bass Institute and Professor Scott Armstrong, an Adjunct Professor of the Institute, discuss the effects of ObamaCare.
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Is there such a thing as brand loyalty?

21 November 2013
In this blog post, Wieden & Kennedy London discuss brand loyalty and Professor Byron Sharp's book How Brands Grow.
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Scholarly Reflections on the Selfie

19 November 2013
In Oxford University's blog, Dr. Karen Nelson-Field comments on the emerging phenomenon of the 'selfie'.
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Sub £25 Bordeaux Quintessential Wine in China

15 November 2013
In an article published by The Drinks Business, findings presented at the Hong Kong International Wine & Spirits Fair by Dr. Justin Cohen of the Ehrenberg-Bass Institute are discussed.
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Chinese Drink Wine for Health Benefits, Not Flavour

11 November 2013
The Drinks Business, Europe's leading drinks trade publication sumarises a presentation given at the Hong Kong International Wine and Spirits Fair on the reasons the Chinese drink wine by Dr Justin Cohen, a Research Associate at the Ehrenberg-Bass Institute.
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Myths of Viral Social Media Marketing Busted

05 November 2013
In an article published in the Adelaide Advertiser, Karen Nelson-Field discusses the myths surrounding viral social media marketing in her new book Viral Marketing: the science of sharing.
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The Science of Sharing - What Makes a Video Go Viral?

21 October 2013
In this article from The Drum, Dr. Karen Nelson-Field discusses the concepts outlined in her new book Viral Marketing: the science of sharing.
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All that glitters is not gold: The quest for science in marketing

21 October 2013
Arry Tanusondjaja, a Research Associate from the Ehrenberg-Bass Institute writes an article for The Drum on consumer choice.
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Airline lounge war could prove futile for Qantas and Virgin

18 October 2013
In an article published in The Conversation, Maxwell Winchester comments on the refurbishment of both the Qantas and Virgin Airline lounges to attract high value customers and referencing the book How Brands Grow, shows why this is a mistake.
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Science and Creativity, What a Concept

08 October 2013
In this article for B&T magazine, Eaon Pritchard, Head of Strategy at Sputnik explains how Coca-Cola has taken the principles of mental and physical availability outlined in the book How Brands Grow, and applied them to its new advert Roll out Happiness.
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Viral Marketing: The Science of Sharing

07 October 2013
Dr. Karen Nelson-Field is interviewed by REELSEO about her new book Viral Marketing: The Science of Sharing.
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Target’s plastic bag backdown a loss for the silent majority

03 October 2013
Dr Anne Sharp writes for The Conversation about Target's decision to bin it's plastic bag ban policy and the Institute's research into shoppers' attitudes to the plastic bag ban in South Australia.
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Here's The No.1 Thing Advertisers Get Wrong In Viral Videos Like Dove's 'Real Beauty' Sketches

27 September 2013
Business Insider Australia applies research from Karen Nelson-Field's new book 'Viral Marketing: the science of sharing' to the Dove 'Real Beauty' sketches campaign.
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Five Tips for Identifying and Managing Your Brand Assets

06 September 2013
In a guest post for thedrum.com Research Associate Julian Major discusses uniqueness, distinctiveness and offers some advice about brand asset management.
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Social video – not the same, but not that different

03 September 2013
Dr Karen Nelson-Field, author of Viral Marketing: The Science of Sharing writes a guest post for the Oxford University Press academic blog.
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The Temptation to Over-Inform

31 July 2013
In an article from B&T magazine, Arry Tanusondjaja, a Research Associate at the Ehrenberg-Bass Institute discusses the effect that TV ads have on their audience.
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Optus' Yes and Nos of Rebranding

28 June 2013
In this article from B&T magazine, Julian Major, a Research Associate at the Ehrenberg-Bass Institute examines the effect of the recent rebranding at Optus and why advertisers often struggle to communicate which brand it is advertising.
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Love Doesn't Grow Brands

28 June 2013
In this article in the Drum, Arry Tanusondjaja, a Research Associate at the Ehrenberg-Bass Institute, uncovers a common myth about loyalty and discusses the Double Jeopardy law.
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Advertising Effectiveness - Part 2

05 June 2013
In an article in The Drum magazine (UK) Dr Virginia Beal explains why understanding marketing science can improve advertising effectiveness.
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Bold Barossa: a masterstroke or a missed opportunity?

27 May 2013
In this article from Indaily's Blog, Professor Byron Sharp comments on the effectiveness of the new tv advertising campaign for South Australia's Barossa Valley.
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There's plenty of action on TV but sex doesn't sell on the big screen

24 May 2013
Dr Karen Nelson-Field, Senior Research Associate at the Ehrenberg-Bass Institute talks to The Advertiser on why sex no longer sells on the big screen.
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Loveless Future - Brand Loyalty

09 May 2013
In this article on brand loyalty from the Financial Mail website, Rita Doherty, Chief Strategic Officer at Draftcb SA talks about how most people do what others do when it comes to buying a particular brand and brand love has surprisingly little to do with it.
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Consumers don't fit into neat boxes

01 April 2013
In the first of his monthly colums for Admap, Professor Byron Sharp talks about how consumers do not fit into neat boxes when being targeted by advertisers.
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Plastic Bag Use Still Rife in SA Despite Ban

24 March 2013
Dr. Anne Sharp, Senior Research Associate at Ehrenberg-Bass Institute, comments on how the plastic bag ban in South Australia has changed shopper habits.
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The Prancing Three Pony - Dancing with Emotion

08 March 2013
In this opinion piece, Kellie Newstead discusses how online videos that evoke high emotional positive responses from viewers are more likely to be shared and a are good way of advertising a brand.
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Why understanding marketing science can make your advertising more effective

27 February 2013
In this two-part post from the Drum magazine, Senior Research Associate Dr Virginia Beal explains why understanding marketing science can make your advertising more effective
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Climate Seers as Blind Guides

04 February 2013
We collaborate with researchers all around the world, who contribute to the Institute's research agenda in their areas of expertise. In this piece our Adjunct Professor Scott J Armstrong from the Wharton School, discusses forecasting and some of the work of our Research Associate Kesten Green.
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Risk of Crying Over Spilt Milk as Brands Drop Off Shelves

19 January 2013
Assoc. Professor John Dawes talks to The Sydney Morning Hearld about the impact to consumers of supermarket in house branding of their home brand products.
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How Marketing Can be Viewed as a Science

03 January 2013
This is the first in a series of articles to be published in The Drum magazine (UK) during 2013.
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