News
ANZMAC 2012
21 February 2012
Sharing the Cup of Knowledge
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Study: Only 1% of Facebook 'Fans' Engage With Brands
27 January 2012
Dr Karen Nelson-Field discusses her Facebook 'like' research.
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My ATM Owes Port Adelaide $350k
06 December 2011
International Director Jenni Romaniuk comments on sponsorship for Port Adelaide
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Aussies Find Taste for Home Brands
01 December 2011
Dr Magda Nenycz-Thiel discusses consumers' changing attitudes towards buying home brands.
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Marketing Ideas Show Part 2
28 November 2011
Part 2: Director Byron Sharp continues his discussion about some of the myths in marketing.
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Marketing Ideas Show
25 November 2011
Part 1: Director Byron Sharp discusses some of the myths in marketing.
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Viral Video
31 October 2011
Dr Karen Nelson-Field discusses her research linking emotional response and video share-ability.
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The Grass and the Daisies think a lot more of the days than you
23 October 2011
Operations Director John Dawes explains the Institute's view on marketing.
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Investors Rattled By Effects of Oil Spill on Port
13 October 2011
Professor Malcolm Wright comments on the potential threat of the oil spill on the 'clean green' image of New Zealand.
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Sale of Fosters
23 September 2011
Professor Larry Lockshin, Head of the Wine Marketing Group discusses the sale of Fosters and the wine tax system in Australia
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Bob's your uniform at Westpac
28 August 2011
Director Byron Sharp comments about the big banks' latest marketing.
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David Jones dumps its old branding slogan for 'Was. Is. Always. David Jones.'
15 August 2011
International Director Jenni Romaniuk discusses David Jones' decision to change its branding slogan.
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The Threat of Private Label
07 August 2011
Dr Magda Nenycz-Thiel discusses private label brands at a seminar organised by Caxton Magazines and NAB.
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EMPGENS - What works in the new age of advertising and marketing
26 July 2011
Hosted by the Wharton School, The Advertising Research Foundation and The Ehrenberg-Bass Institute.
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Air New Zealand goes Hollywood
24 June 2011
Professor Malcolm Wright is interviewed on TVNZ regarding Air New Zealand's advertising campaign.
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Marcom11: Playground for Professionals
23 June 2011
Director Byron Sharp speaks at Marcom11 in Amsterdam.
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Virgin grabs PR win from the ashes
15 June 2011
Which airline made the smartest decision...Virgin or Qantas?
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Marketers' False Assumptions
23 May 2011
Director Byron Sharp will be presenting at the prestigious Brandworks University conference.
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Fallacy of Niche Media
23 May 2011
Director Byron Sharp will be presenting at the prestigious Brandworks University conference.
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Wharton and the Institute to team up again
11 May 2011
** Just announced:
The Wharton School and the Ehrenberg-Bass Institute will co-host a new media conference in May 2012.
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Sharp Gets to the Point
25 February 2011
Marketers are operating in a bubble of myths. Mass marketing is the most potent tool for brand growth....
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Do Popularity and Penetration Trump Loyalty?
14 February 2011
It's not all about 'lovemarks' - How German statistician Ehrenberg's theories have influenced today's marketers.
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Promotions don't build loyalty 'they leech life out of brands'
22 January 2011
Marketers who use promotions are like "medieval doctors whose bloodletting tactics inadvertently kill the patient..."
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How Brands Really Grow
01 January 2011
Warc Exclusive Reviews Director Byron Sharp's book 'How Brands Grow'
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The Science of Marketing
20 December 2010
Director Byron Sharp speaks at TEDxAdelaide
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Facts or Fads
17 November 2010
Business may do better to ignore new media and stick with old-fashioned print catalogues, radio and TV.
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Response to Junior MasterChef's Promo
23 September 2010
Did the Junior masterChef promotion elicit the response Network Ten was hoping for?
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Greening the vote
08 September 2010
Has the colour of electoral voting paper influenced our green vote?
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The word on Junior Masterchef
08 September 2010
How it took TV viewers 90 seconds to fall in love with Junior Masterchef.
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Brand trust demystified
31 August 2010
Is your brand trusted more than your competitors?
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Love, loyalty and polygamy
12 August 2010
Consumers are loyal, but perhaps not in the traditional till-death-do-us-part way. Consider it polygamous loyalty…
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