EMPGENS - What works in the new age of advertising and marketing
26 July 2011
The Wharton School, The Advertising Research Foundation and the Ehrenberg-Bass Institute have teamed up to present EMPGENS2 in May 2012 (May 31st - June 1st) at The Wharton School, University of Pennsylvania.
The second Empirical Generalizations in Advertising Conference, EMPGENS2 will again focus on high-quality research on law-like patterns, across multiple studies, however this time with a consciously digital media focus.
We seek research that addresses such questions as :
- In this rapidly changing environment; What has changed?
- Are there new patterns of buyer behavior and advertising?
- What still holds?
- How do we execute and measure cross-media combinations?
- What do we really know about cross-media synergies and what do we need to know?
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