Dr
Anne Sharp
Dr Anne Sharp heads the
Institute's
Sustainable
Marketing research group. With over 15
years research experience, she has worked
across a wide range of industries as well as
building a strong track record in both State
and Federal Government research. Her work
has a focus on the application of marketing
to social issues. This includes areas such
as benchmarking service quality and
satisfaction in a Government and regulatory
body context, program evaluation and
tracking, and the understanding
decision-making processes. For the past 10
years she has assisted organisations to
understand and adopt best-practice marketing
principles.
Anne also has particular expertise in shopper
observation research. She has designed and
managed a range of projects for a diverse range
of clients from wine retailers to pharmacy
stores. She is skilled in turning observation
findings into practical implications for clients.
Anne is published in respected, referred
international journals including the the
International Journal of Research in Marketing
(twice) and the European Journal of Marketing.
An experienced and entertaining speaker, Anne has
presented at conferences nationally and overseas
for the past 10 years.
To view her publication list,
click here.
