Anne
Sharp
Dr Anne Sharp heads the Institute's
Sustainable Marketing
research group. With over 15 years research
experience, she has worked across a wide range of
industries as well as building a strong track record
in both State and Federal Government research. Her
work has a focus on the application of marketing to
social issues. This includes areas such as
benchmarking service quality and satisfaction in a
Government and regulatory body context, program
evaluation and tracking, and the understanding
decision-making processes. For the past 10 years she
has assisted organisations to understand and adopt
best-practice marketing principles.
Anne also has particular expertise in shopper observation
research. She has designed and managed a range of projects
for a diverse range of clients from wine retailers to
pharmacy stores. She is skilled in turning observation
findings into practical implications for clients.
Anne is published in respected, referred international
journals including the the International Journal of
Research in Marketing (twice) and the European Journal of
Marketing.
An experienced and entertaining speaker, Anne has presented
at conferences nationally and overseas for the past 10
years.
To view her publication list,
click here.
