Dr Cam Rungie

Cam’s research examines consumer choice. He has developed new methods and models for repeated choice; providing measures of the impact of product attributes and consumer characteristics on the consistency of choice, behavioural loyalty and elasticity. Cam’s contribution is in the development of the new mathematics which is required to support theoretical development in psychology, econometrics, consumer behaviour and choice.


Prior to focussing in this area Cam worked in industry. He was a brand manager and a market researcher. He co-authored a book published by the World Health Organisation, and wrote a book chapter published by ESOMAR. He was an invited speaker at a conference in Beijing organised by the World health Organisation and a conference organised by the Vatican held within the Vatican. From his work in industry he now has four reports in the National Library of Australia.


Cam’s research has developed the theory and mathematics to integrate several areas in the literature relating to consumer choice including choice experiments, structural equation modelling and traditional statistical distributions. His methods are applicable to consumers’ observed choices over time such as purchases, consumption or media use (know as revealed preference) and to choice experiments (known as stated preference).


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