He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.
To view his publications list, click here.
Ehrenberg-Bass Institute
www.MarketingScience.info
Carl
Driesener
Carl's area of expertise is in market modelling and
Internet research. He has run many web assessment projects
for a range of clients. These projects have covered the
full life of a web site from concept development and
pre-launch testing to developing recommendations and
guidelines for improvements to existing sites.
He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.
To view his publications list, click here.
He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.
To view his publications list, click here.