Ehrenberg-Bass Institute
Dr
Carl Driesener
Carl's area of expertise is in market
modelling and Internet research. He has run many
web assessment projects for a range of clients.
These projects have covered the full life of a
web site from concept development and pre-launch
testing to developing recommendations and
guidelines for improvements to existing sites.
He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.
To view his publications list, click here.
He also has extensive knowledge in the area of market modelling, using the Dirichlet model of repeat purchase, which is an important tool in understanding marketing and buyer behaviour.
To view his publications list, click here.
