Professor David Corkindale
Dr. Corkindale has undertaken research into a range of marketing management decisions for over three decades having lived and worked on three continents. This enables him to draw on a rich set of experiences and perspectives when discussing marketing management concerns with clients.


His original discipline was management science and his early work was on the measurement of advertising effectiveness. Recently he has focussed his research and consulting on marketing’s role in the commercialisation of new technologies. He has learned why seemingly beneficial innovative products and services may make little impact on the market – and what to do about it.


He has written several books and many papers in learned journals over the years and is credited with being an insightful educator and advisor. He writes a regular piece in a business magazine and is an accomplished communicator having addressed numerous professional groups and conferences mainly interpreting research findings into everyday examples, consequences and needed actions.


To view David's publications click here.