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The Ehrenberg-Bass Institute is named after two famous marketing Professors who pioneered the development of scientific laws about marketing and buyer behaviour:

Professor Andrew Ehrenberg and Professor Frank Bass


Director

Dr Byron Sharp
Professor of Marketing Science


Institute Staff

Senior Research Associates
Research Associates

Overseas Research Associates

Marketing, Field, Library and Admin

Research Assistants



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The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing

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