Ehrenberg-Bass Institute
Dr
Erica Riebe
Dr Erica Riebe heads
the Media Research Group.
Her research focuses on the following areas:
1) Determining effective and efficient media placement strategies;
2) Measuring the impact of changes in the media environment on audiences;
3) Predicting the uptake of new products using probabilistic scales;
4) Determining the impact of customer loss and gain on the likely growth or decline of a brand.
Erica has presented at conferences and published internationally on these topics. Erica has comprehensive market research experience across a wide range of markets including; government departments, financial services, insurance, retail and rural services.
To view her publications list, click here.
Her research focuses on the following areas:
1) Determining effective and efficient media placement strategies;
2) Measuring the impact of changes in the media environment on audiences;
3) Predicting the uptake of new products using probabilistic scales;
4) Determining the impact of customer loss and gain on the likely growth or decline of a brand.
Erica has presented at conferences and published internationally on these topics. Erica has comprehensive market research experience across a wide range of markets including; government departments, financial services, insurance, retail and rural services.
To view her publications list, click here.
