Ehrenberg-Bass Institute
Dr
Erica Riebe
Dr Erica Riebe heads the Media Research Group.
Her research focuses on the following areas:
1) Determining effective and efficient media placement strategies;
2) Measuring the impact of changes in the media environment on audiences;
3) Predicting the uptake of new products using probabilistic scales;
4) Determining the impact of customer loss and gain on the likely growth or decline of a brand.
Erica has presented at conferences and published internationally on these topics. Erica has comprehensive market research experience across a wide range of markets including; government departments, financial services, insurance, retail and rural services.
To view her publications list, click here.
Dr Erica Riebe heads the Media Research Group.
Her research focuses on the following areas:
1) Determining effective and efficient media placement strategies;
2) Measuring the impact of changes in the media environment on audiences;
3) Predicting the uptake of new products using probabilistic scales;
4) Determining the impact of customer loss and gain on the likely growth or decline of a brand.
Erica has presented at conferences and published internationally on these topics. Erica has comprehensive market research experience across a wide range of markets including; government departments, financial services, insurance, retail and rural services.
To view her publications list, click here.
