Dr Erica Riebe
Erica-Riebe
Dr Erica Riebe heads the Media Research Group.

Her research focuses on the following areas:

1) Determining effective and efficient media placement strategies;
2) Measuring the impact of changes in the media environment on audiences;
3) Predicting the uptake of new products using probabilistic scales;
4) Determining the impact of customer loss and gain on the likely growth or decline of a brand.

Erica has presented at conferences and published internationally on these topics. Erica has comprehensive market research experience across a wide range of markets including; government departments, financial services, insurance, retail and rural services.

To view her publications list, click here.


EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science