John Bound's Publications
Bound J.A. and Ehrenberg, A. (1989). "Significant Sameness". Journal of the Royal Statistical Society Series A, 152, Part 2.

Ehrenberg, A. and Bound, J.A. (1993). "Predictability and Prediction". Journal of The Royal Statistical Society Series A, 156, Part 2.

Ehrenberg, A. and Bound, J.A. (1997). "Private Label Purchasing". Admap, July/Aug.

Ehrenberg, A. and Bound, J.A. (1999). "Customer Retention and Switching in the Car Market". The R&D Initiative, Research Report 6. South Bank University.

Ehrenberg, A. and Bound, J.A. (2000). "Turning Data in Knowledge". Chapter IN: Chakrapani, Chuck [Ed.], (2000). Marketing Research: State of the Art Perspectives (The Handbook of the American Marketing Association and the Professional Marketing Research Society). Chicago, IL: American Marketing Association.

Appendix on Analysis, IN: Wright, L.T. and Crimp, M. (2000, 5th Ed.). The Marketing Research Process, Prentice Hall.

Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science