Marketing, Field, & Admin



Elke Seretis
Elke

Elke is the Institute's Business Development and Marketing Manager.

She heads the marketing team and is in charge of developing and organising all marketing activities for the Institute.




Catherine Andruchowyzc
Catherine Andruchowycz


Catherine works in the Marketing team as Marketing Assistant. She is in her third year of a Marketing and Communications degree. Catherine assists with operational functions for the Marketing department.




Jenny Barnes
Jenny-B

Jenny works closely with the field team and is primarily in charge of coding, cleaning and checking survey data collected from the in-house CATI system and mail out surveys.







Liz Gunner
Liz-Gunner

Liz completed a double degree in Marketing and International Studies in 2006. She works with the marketing team coordinating marketing activities including organisation of the Advisory Boards, client recruitment, database management, publicity, web site management and general communication and marketing activities.





Terri Harding
Terri Harding

Terri works in the Marketing team as the Database Officer. She is in her second year of a Marketing and Communications degree. She was the 2009 Ehrenberg Scholar.







Emily Hindle
Emily Hindle


Emily works part time as the Director (Byron Sharp's) PA. She is studying her undergraduate double degree in Bachelor of Management and Bachelor of International Studies (Marketing).





Klaus Kilov
Klaus Kilov2

Klaus assists the Wine Marketing Research Group with their information needs and promotes the Wine & Seafood Database







Maureen McEvedy
Maureen works closely with Elke to manage our Corporate Sponsorship Program. She liaises with researchers at the Institute and key contacts from our Corporate Sponsor Companies to coordinate seminars.





Lindsey Peshanoff
Lindsey Peshanoff

Lindsey completed a business double degree in Marketing and Management in 2009. She is now working as a Special Projects Officer for the Marketing Team.








Sarah Turner
Sarah Turner

Sarah works with the marketing team as the Marketing Administrator. Her role includes website and database maintenance, marketing the Wine Marketing Database, finance, preparation of marketing materials, coordinating travel requirements and general communication and marketing activities.






Kirsty Willis
Kirsty

Kirsty is the Institute's Field Manager. She manages the Institute's Computer Assisted Telephone Interviewing Sytstem, coordinates client research projects and manages over 50 field team employees.






Brian Zhou
Brian Zhou


Brian manages the IT section of the Institute as the IT Administrator. His role is to discover solutions of technology application for the Institute's working environment with the aim of increasing efficiency. His role also includes computer management and computer maintenance.



EhrenbergBass_CB_UniSARGB

Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science