Dr
Nick Danenberg
Dr Nick Danenberg is a Senior Research
Associate at the Ehrenberg-Bass Institute, with a
long history in commercial market research. He
has extensive research experience using both
qualitative and quantitative techniques which
have benefited many of Australasia's leading
corporations as well as many government
agencies.
Nick also has a solid foundation in the client
side of marketing research, through holding
various sales and marketing positions with some
of Australia's best known companies in the
services and the manufacturing sectors.
Nick's areas of research focus are advertising
and media effectiveness, targeting
and loyalty. He has presented his
research in these areas at many industry and
academic conferences both in Australia and
internationally.
To view his publications list,
click here.
