Dr Nick Danenberg

Dr Nick Danenberg is a Senior Research Associate at the Ehrenberg-Bass Institute, with a long history in commercial market research. He has extensive research experience using both qualitative and quantitative techniques which have benefited many of Australasia's leading corporations as well as many government agencies. 


Nick also has a solid foundation in the client side of marketing research, through holding various sales and marketing positions with some of Australia's best known companies in the services and the manufacturing sectors.  


Nick's areas of research focus are advertising and media effectiveness, targeting and loyalty. He has presented his research in these areas at many industry and academic conferences both in Australia and internationally.


To view his publications list, click here.