Overseas Research Associates

Dr Andrew Beaujanot

Andre has a MBA from the Pontifical Catholic University in Chile and was Associate Dean for extension and development for his faculty. His previous experience includes product management with Remy/Cointreau and Canepa Vineyard (Chile).

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Dr Dag Bennett

Dag Bennett is Deputy Director of the Ehrenberg Centre for Research in Marketing. With over 15 years of commercial experience, he has worked in brand management and marketing research at Procter and Gamble and was director of client services and strategy with US-based marketing services firm, Young & Laramore. He has particular interests in habitual brand buying behavior, brand loyalty and marketing metrics

He also has experience of analyzing brand health through the parsimonious Two Purchase technique, which is capable of revealing market structure, loyalty and switching in a wide range of countries, markets, and categories using small samples of survey data.

In 2008, Dag was promoted to the position of Reader (Associate Professor). 

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Professor Martin Collins

Professor Martin Collins is a Senior Research Associate with the Ehrenberg Centre, at London South Bank University.

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Professor Andrew Ehrenberg

Professor Ehrenberg is the Founder of our Corporate Sponsor program. With his colleagues he has published some 10 book and over 300 papers, including in Nature (5), and JMRS, Admap, J.Royal Statist. Soc., JAR, JMR/JM. To view his publications, click here.

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Professor Gerald Goodhardt

Apart from being the Institute's Chairman of the Board, Professor Gerald Goodhardt is Emeritus Professor, City University; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University. Formerly Sir John E Cohen Professor of Consumer Studies, and Dean of the City University Business School, Gerald has spent 20 years in industry and commerce prior to 20 years as an academic. He has served as Chairman of the Market Research Society (Gold Medalist in 1969 and 1996) and as Hon. Secretary of the Royal Statistical Society. Gerald was also Founding President of the Market Research Benevolent Association. Published extensively in marketing and statistical journals, mainly in quantitative aspects of consumer behaviour and the audience's use of broadcast media.

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Colin McDonald

Colin has been in market research since 1961, both on the client side (Reckitt and Sons Ltd) and with leading research agencies (BMRB and later Communication Research Ltd, finally as chairman). Since 1991 he has run his own consultancy, McDonald Research. His main focus of interest has been research in advertising, communication and media. He is a Fellow and Gold Medalist of the Market Research Society. To view his publications, click here.

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Dr Herve Remaud

Until recently Dr Hervé Remaud was in charge of the Seafood CRC initiative at the Institute. He recently moved to France and is now and Overseas Research Associate. Hervé's expertise are focused on Strategic Marketing Management applied to the food and wine industry. His findings have been published in multiple conferences and journals around the world including Agribusiness: An International Journal, International Food and Agribusiness Management Review and Economices at Sociétés. To view his publications, click here.

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John Scriven

John Scriven is the Director of the Ehrenberg Centre, at London South Bank University. He specialises in the study of brand performance measures and the effects of marketing inputs, particularly price and advertising. He also has over 20 years experience in a series of marketing, market research and marketing planning positions with three major Corporations: United Biscuits, RJR/Nabisco and Pepsico. To view his publications, click here.

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Dr Maxwell Winchester

Dr Winchester's areas of interest include brand image management and measurement, qualitative and quantitative methods and market research in corporate strategy. To view his publications, click here.