Overseas
Research Associates
Andrew Beaujanot
Andre has a MBA from the Pontifical Catholic University in
Chile and was Associate Dean for extension and development
for his faculty. His previous experience includes product
management with Remy/Cointreau and Canepa Vineyard (Chile)
Dag Bennett
Dag Bennett is Deputy Director of the Ehrenberg
Centre for Research in Marketing. With over 15 years of
commercial experience, he has worked in brand management
and marketing research at Procter and Gamble and was
director of client services and strategy with US-based
marketing services firm, Young & Laramore. He has
particular interests in habitual brand buying behavior,
brand loyalty and marketing metrics
He also has experience of analyzing brand health through
the parsimonious Two-Purchase technique, which is capable
of revealing market structure, loyalty and switching in a
wide range of countries, markets, and categories using
small samples of survey data.
In 2008, Dag was promoted to the position of Reader
(
Associate Professor).
John Bound
John
is currently a Visiting Research Associate at London South
Bank University, working on principles of modelling. He
began as Research Manager for Quaker Oates in Europe and
has since served on the Council of British Market Research
Society, the Council of the Royal Statistical Society, and
on other trade and professional bodies and was book review
editor for the Journal of the Market Research Society. To
view his publications,
click here.
Martin Collins
Professor Martin Collins is a Senior Research
Associate with the Ehrenberg Centre, at London South Bank
University.
Andrew Ehrenberg
Professor Ehrenberg is the Founder of our Corporate
Sponsor program. With his colleagues he has published some
10 book and over 300 papers, including in Nature (5), and
JMRS, Admap, J.Royal Statist. Soc., JAR, JMR/JM. To view
his publications,
click here.
Gerald Goodhardt
Apart from being the Institute's Chairman of the
Board, Professor Gerald Goodhardt is Emeritus Professor,
City University; Visiting Professor, Kingston University
and also a Visiting Research Associate, South Bank
University. Formerly Sir John E Cohen Professor of Consumer
Studies, and Dean of the City University Business School,
Gerald has spent 20 years in industry and commerce prior to
20 years as an academic. He has served as Chairman of the
Market Research Society (Gold Medalist in 1969 and 1996)
and as Hon. Secretary of the Royal Statistical Society.
Gerald was also Founding President of the Market Research
Benevolent Association. Published extensively in marketing
and statistical journals, mainly in quantitative aspects of
consumer behaviour and the audience's use of broadcast
media.
Colin McDonald
Colin has been in market research since 1961, both on
the client side (Reckitt and Sons Ltd) and with leading
research agencies (BMRB and later Communication Research
Ltd, finally as chairman). Since 1991 he has run his own
consultancy, McDonald Research. His main focus of interest
has been research in advertising, communication and media.
He is a Fellow and Gold Medalist of the Market Research
Society. To view his publications,
click here.
John Scriven
John Scriven is the Director of the Ehrenberg Centre,
at London South Bank University. He specialises in the
study of brand performance measures and the effects of
marketing inputs, particularly price and advertising. He
also has over 20 years experience in a series of marketing,
market research and marketing planning positions with three
major Corporations: United Biscuits, RJR/Nabisco and
Pepsico. To view his publications,
click here.
Maxwell Winchester
Dr Winchester's areas of interest include brand image
management and measurement, qualitative and quantitative
methods and market research in corporate strategy. To view
his publications,
click here.
