Research
Associates
Katherine Anderson
Katherine has been a researcher at the Ehrenberg-Bass
Institute for more than four years. During this time
she has worked on many projects for clients from a wide
range of industries.
Her relevant experience includes brand tracking, perceptual
analysis and service quality evaluation (including mystery
shopping).
She has also worked as a researcher with Time and Fortune
Magazines in London.
Katherine is an
Ehrenberg
Scholarship in 2004. To learn more about the
Ehrenberg Scholarship
Click Here.
Melissa Banelis
Melissa's research
interests are empirical quantitative marketing and
repertoire size. Melissa completed her Honours Degree
in Applied Science (Industrial and Applied Mathematics).
She recently completed her PhD.
To view Melissa's publications,
click here.
Melanie Ceber
Melanie comes from a varied background of marketing
roles in Canada and Australia, including research, sales
and customer service. Melanie has completed a Bachelor of
Commerce (Marketing) from Concordia University in Montreal.
Justin Cohen
Justin's research interests include choice behaviour
and cross-national marketing. Justin has extensive
experience in the hospitality industry, with an MBA from
the Le Cordon Bleu International Hotel and Restaurant
Management. Justin is also involved in the Institute's
Wine Marketing Group.
Margaret Faulkner
Dr Margaret Faulkner's areas of research interest are
Fundraising Marketing, Direct Marketing and Consumer
Behaviour.
To view Margaret's publications,
click here.
Nicole Hartnett
Nicole has worked with
the Ehrenberg-Bass Institute since 2005. Her areas of expertise are diverse;
including analysis of market structures, executional
factors in advertising and the role of brand
distinctiveness elements in brand equity. Another
area of research interest is word-of-mouth. Her
industry research experience spans financial services,
media/advertising, hair care and alcoholic
beverages.
To learn more about the Ehrenberg Scholarship
Click Here.
Liz Hemphill
Liz's expertise in the area of relationship
establishment can help you identify the likelihood that
your salesperson will establish a relationship with a new
customer specialising in services marketing and agency
relationships. As the flip side to retention, attracting
new customers is fundamental to ongoing revenue generation.
To view Liz's publications,
click here.
Stine Høj
Stine recently graduated from a Bachelor of Commerce
(Marketing) and joined the Institute's Sustainable
Marketing research team in 2008. Stine's research
interests include knowledge, behaviours and attitudes of
the Australian public towards environmental sustainability,
and their responsiveness to Government interventions in
this area. She has published papers to this effect and
worked on research projects for clients in a range of
industries, including government departments.
Bryony Jardine
Bryony has worked at the Institute for three years.
Her research experience includes comparing different
measures that predict consumption behaviour, and observing
gamers interactions with various media categories. Other
areas of interest include branding, pricing and
questionnaire development. Bryony’s industry
experience is diverse covering media and advertising,
internet service providers, seafood and financial services.
Richard Lee
Prior to joining the Institute in 2007, Richard spent
15 years in various sales and marketing management
positions, mostly with Asian IT and telecommunication
service providers. His research expertise in customer
loyalty helps clients gain insights into their customer
base, and develop marketing programs to enhance loyalty.
To view Richard’s publications
click here.
Fang Li
Fang Li completed a Master of Marketing in 2005. She
is currently undertaking PhD and is Media Research
Australia’s inaugural Scholar and scholarship winner.
She was also awarded UniSA’s University President
Scholarship. Fang’s research interests include
cross-cultural audience measurement and audience behaviour,
repeated consumer choice and marketing modelling.
Guillermo Moreno
Guillermo has recently joined the Institute. He has
completed a degree in Industrial Engineering and a Masters
in Marketing. He has worked in a variety of research roles
and his current interests include WOM and Advertising.
Simone Mueller
Simone is a post doctorate research fellow at The
Ehrenberg-Bass Institute, Wine Marketing Group and is
project manager and chief investigator of a major three
year GWRDC (Grape and Wine Research and Development
Corporation) wine marketing and sensory project
(
www.winepreferences.com).
The focus of this project is to develop a method to measure
consumer preferences for packaging and sensory red wine
attributes.
Simone’s research concentrates on consumer wine
choice, wine marketing, consumer sensory preferences and
wine market analysis. She has a PhD in Economics from the
Technical University of Dresden analysing consumer
preferences for the country of origin of sparkling wine in
Germany.
Before joining the Wine Marketing Group Simone was a
research a fellow and senior lecturer for wine economics
and market research at Geisenheim Wine Research Centre in
Germany.
Kerry Mundt
Prior to joining the Ehrenberg-Bass Institute, Kerry
worked in various marketing and public relations roles
based in the Barossa Valley. Kerry has completed a Masters
of Business (Research) which involved analysing loyalty in
service industries and its relationship with market share.
She is currently undertaking a PhD in the area of
brand extensions relating to FMCGs. Her reserach
interests include loyalty, brand extensions and cross
category purchasing.
To view Kerry's publications click here.
Karen Nelson-Field
Karen has had over 15 years experience in sales and
marketing across a broad spectrum of industries including
Tourism, Liquor, Media and Major Retail. She has over five
years management experience at an executive level. Her
extensive industry work has meant she has been involved in
most aspects of marketing.
Karen has a strong research interest in media strategy
focusing her research on audience composition across
multiple media and its implications for targeting strategy.
Magda Nenycz-Thiel
Magda has worked for higher education institutions in
Germany and Poland and also has experience in Sales &
Customer Service and Forecasting & Supply. She has
completed a Masters in Economics (Poland) and a Masters in
International Marketing and Relations (Germany).
Kate Newstead
Kate’s key research areas are advertising
effectiveness and media strategy. Her work at the
Institute has included exploring the relative effects of
advertisement length on advertisement effectiveness and
investigating the relationship between engagement with
programming content and advertising avoidance behaviour.
Kate has considerable experience in creating
in-market advertisement testing instruments and in
analysing key advertising effectiveness metrics. One of
Kate’s key research priorities is to examine how the
dollar-for-dollar impact of advertising varies across
different media.
Kate has experience in qualitative & quantitative
research and has also worked on projects under the
Wine-Marketing Group umbrella.
Cathy Nguyen
Cathy is a recent addition to the Ehrenberg-Bass
Institute. She is currently undertaking Honours by
research, with her focus being in the area of
word-of-mouth, specifically exploring its' role in the
marketing of television programs. She has also spent some
time researching word-of-mouth in an online
environment.
Haydn Northover
Haydn recently joined the Institute after extensive
experience in the research industry in New Zealand,
Australia and Europe. Haydn's research priorities involves
advertising and he has competed a Masters researching
advertising context.
Monica Orlovic
Monica has returned to the Institute after three
years in research & marketing roles within the industry
(in both private and not-for-profit organisations) with
Antelco Pty Ltd and the Australian Red Cross Blood Service.
Monica has completed a Master of Business (Research) in the
area of explaining and predicting retail brand performance.
Monica has skills in quantitative analysis and qualitative
research including in-depth interviewing and focus group
moderation.
Vipul Pare
Vipul’s area of expertise is in the empirical
generalizations related to market structure and brand
performance measures. Prior to joining the Institute, Vipul
was a researcher in leading media planning and research
agencies. He has done a significant amount of commercial
research in the area of brand tracking that includes
measuring and tracking brand’s salience, perception,
advertising effectiveness and overall health. His research
area includes brand performance measures, market structure
modeling, pricing, and effects of promotions.
In addition to his strong industry experience, Vipul has an
extensive academic background. He has a Masters in
Marketing and a Masters in Business (Research).
Hervé Remaud
Dr Hervé Remaud is in charge of the Seafood CRC
initiative at the Institute. The Australian Seafood CRC is
a comprehensive seafood related research and development
program covering value chain profitability and product
quality and integrity. The Ehrenberg-Bass Institute is the
major marketing services provider for the CRC.
More globally, Hervé's expertise are focused on Strategic
Marketing Management applied to the food and wine industry.
His findings have been published in multiple conferences
and journals around the world including Agribusiness: An
International Journal, International Food and Agribusiness
Management Review and Economies et Sociétés.
To view his publications list,
click here.
Scott Reynolds
Scott's major area of interest is Media research, he
has significant experience dealing with data in this field.
His experience also covers development, execution and
management of telephone-based and internet based surveys.
In 2006 Scott was awarded the
Ehrenberg Scholar. To learn
more about the Ehrenberg Scholarship
Click here.
Jennifer Taylor
Jennifer has five years experience in the financial
services sector in Adelaide and Sydney. Her roles have
included work in operations, process improvement and
marketing. Her time in the marketing department of a large
investment provider led to her interest in marketing
research.
Giang Trinh
Giang's areas of research expertise include consumer
behaviour, market structure and segmentation with a focus
on categorical and panel data analysis. Prior to working
with the Ehrenberg-Bass Institute Giang worked at the
National Economics University at La Trobe University in
Vietnam.
Sam Wight
Sam's research focus is in the area of Brand Awareness. His
work at the Institute both qualitative and quantitative
research, including contract research for industry clients.
John Wilkinson
John’s areas of expertise are Personal Selling,
Sales Management and Business-to-Business Marketing. He is
Program Director of the Bachelor of Management (Marketing)
degree, and of the double degree Bachelor of Management
(Marketing) and Bachelor of Arts (International Studies).
To view John’s publications
click here.
Kirsty Willis
When Kirsty isn't managing casual field staff of over
50 employees in her role as Field Manager, she uses her
data analyst skills to coordinate client research projects.
Michael Vogelpoel
Michael's research focus is in the area of service
quality and in the interpretation of service quality scores
using various measures. His work at the Institute has
involved both qualitative and quantitative research for a
variety of contract research clients.
